How to Market Your Art the ‘Write’ Way

‘Getting the Word Out’ with Kristin Froneman

Are you an artist, promoter, or an art entrepreneur who has trouble with writing words? It’s understandable if your medium is visual, and/or performance-based in theatre or music, where writing may not be your chosen way to communicate. However, whether you like it or not, writing is part of an artist’s life and is an important method of getting the word out about who you are, and what you do.

Whether it’s writing an artist statement, filling out a grant application, making a query with an art gallery or performing arts/concert space, or writing a press release or article to market yourself via the media, on your website, or through social media, knowing how to relay an effective message and being able to convey, in a simplistic way, what your art is about is an important tool to have.

Kristin, who many may know from her years working as the arts editor/entertainment reporter at The Morning Star in Vernon, will “take you through steps to write that press release, artist statement, query, or application in a way that is not convoluted and that will speak to your intended audience”.


Kristin Froneman is a Vernon-based writer and photographer who has worked in the print media industry for the past 25 years. She was the arts and entertainment editor at the Vernon Morning Star for 17 years and herwork has been previously published in Maclean’s Magazine, Monday Magazine (Victoria), as well as in a number of community, alternative, and
university newspapers around the country. She is currently working as a copywriter for Read Head Copywriting in Vernon and is a member of the Spoke Women’s Collective, a literary group which is about to host it’s second annual literary festival in Vernon this summer.

Get the Word Out: How to Market Your Art the ‘Write’ Way


Where: Caetani Cultural Centre

How to register: online!  **Please only register ONCE**. If you experience difficulties, call the Caetani office at 250-275-1525.

Registration policy: (please note) registering online does not guarantee a space in the class unless payment is received. You must fill out the online registration form, and the system will place unpaid registrations on a waitlist, and will move you further down the list as paid registrations are received

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Please call the office at 250-275-1525 as soon a possible during our regular office hours if you wish to make an alternate form of payment to ensure your registration.